Independent movie investors invest because they want a return on their money. Creating a business plan will provide your prospective investor with a road map on how his or her money will be spent and hopefully recouped. In the old filmmaking model this wasn’t easy. Because distribution was once discriminatory, many first time independent feature filmmakers had to hold their breath in hopes their movies would get into a film festival, buil buzz, and (hopefully) garner a great distribution deal, complete with a cash advance. But that is an outdated model.
Yesterday I met with a pretty well known Indie producer. We were talking about audience engagement and how filmmakers are now responsible for sourcing an audience. I’m a sucker for useful, actionable tips. So I asked him how he engages his audience. Actors Hired Based On Their Twitter Followers To give you an idea of […]
A few months back, I joined forces with the folks at Chill to help solve a major filmmaking problem. But before I tell you about the awesome solution Chill recently launched – I want to first tell you about the problem. And this is a problem many filmmakers don’t realize they have. I’ll give you […]
As a filmmaker, you need to be promoting both yourself and your movie via Facebook. Assuming you already have a personal profile, you know the site allows you to easily stay in touch with friends, have conversations with co-workers and find pictures of your ex-girlfriend. But from a promotional perspective, Facebook is a powerful tool for filmmakers…
A few weeks back I gave a talk and was surprised that many of the filmmakers in attendance had never heard of crowdfunding. If you are one of those filmmakers, crowdfunding provides you with a “many to one” model. On the following sites, you create a campaign and then reach out to your network and ask for donations.
Your filmmaking crowdfunding campaign will allow you to raise money – but as an important ancillary benefit, your campaign will also allow you test your movie concept with a built in, responsive focus group. Assuming you reach your funding goal, you will not only generate your initial buzz…
“If you want to make a living making movies, you need to realize that your library and the subsequent audience you source (over your career) are your major assets. And, as a result, your most important filmmaking focus (aside from doing good work) is to acquire and keep a customer,” he emphasizes.
Do you remember when the idea of making movies seemed like a far away dream? Do you remember when you first got the idea for your movie? Do you remember Your first day of production? Do you remember your first screening and how well everyone loved your work?
With DVD sales down, the traditional utilization of middle-men like sales agents and distribution companies is changing. The ripple effect of this is less traditional distribution deals for filmmakers. Take a look at the music industry, and you’ll soon see that it is a matter of time until all movies will be available for download or viewing at the push of a button.
These days filmmakers have a gazillion options for reaching their audience, creating community and building buzz. As your own VOD distributor you can finally get your title seen and selling without waiting for some middle-man to give you permission. And assuming you have all the necessary legal documents, releases and (possibly) E&O insurance for your movie, the following seven secret steps will help you get started today!