What is Your Filmmaking Niche?

filmmaking niche

In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every movie is guaranteed success, it is much easier to find your audience when you choose a filmmaking niche. What is a filmmaking niche? It's making a movie for a small slice of a larger audience. For example, let's say you … [Read more...]

No-Budget Filmmaking: Rise of The Backyard Indie

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Like it or lump it, there are a lot of backyard indies being made each year. Thanks to inexpensive production technology, no-budget filmmaking is not only possible, but has become the norm for many first time feature filmmakers, web series producers, YouTube artists and short filmmakers. These days any filmmaker with passion and a story can make a movie. And unlike years … [Read more...]

What Filmmakers Need To Know About VOD

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As filmmakers, we are in the midst of a major movie distribution paradigm shift. Traditional theatrical release models as well as DVD sales channels are being replaced by video on demand platforms. These changes have forever altered the ways in which movies are seen and sold. As a consequence, getting into Sundance and selling your movie for instant fame, fortune and a … [Read more...]

Changes In The Movie Industry

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Yesterday I had breakfast with a studio executive from one of the Majors here in Los Angeles. Much of what we talked about revolved around changes in the movie industry and how many of the studio folks are slow to implement new ideas. With an estimated 30,000 to 50,000 independent movies flooding the market each year, the movie industry is experiencing what happens to any … [Read more...]