In this article, indie filmmaker Jason Brubaker explains the importance of audience list building and email marketing for movies.
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
The veterans of the movie industry tell us that all this distribution deal disappointment is a result of improved technology. They optimistically tell us that our lost DVD revenues will be recouped by Video On Demand. Some refer to this as simply a market correction, implying that someday, somewhere, someone will figure out how to once again pay the big bucks for movies. But this is a pipe-dream.
I know a lot of people are talking about how to distribute movies on the internet. But like a lot of the internet information, much of the information is fluff, brought to you by folks who have never actually produced and distributed their movie on the internet. And because I have a TON of experience marketing and self distributing movies on the internet, I thought it would be best to share my knowledge with you.
Somewhere between then and now, I relocated to Los Angeles, spent time working as an executive for a fortune 500 Investment bank, started a production company, garnered producer credits on some feature films, became a cult zombie fighting action hero (dream come true!), and made friends with some of the most well respected professionals in the industry.