In this article, indie filmmaker Jason Brubaker explains the importance of audience list building and email marketing for movies.
The demise of DVD distribution, coupled with inexpensive production technology has flooded the marked with cheaply produced, accessible movies. And for most filmmakers, basing an entire distribution strategy on outside studios “picking up” completed movies is silly. Digital film distribution is now a primary way movies are getting seen and sold. This paradigm shift makes it […]
YOU are now responsible for marketing, promotion and distribution of your movie. And inline with this strategy, you must view regional and second tier festivals as an opportunity to build your audience list. But instead of handing out postcards to other filmmakers, your marketing strategy will be smarter.
The veterans of the movie industry tell us that all this distribution deal disappointment is a result of improved technology. They optimistically tell us that our lost DVD revenues will be recouped by Video On Demand. Some refer to this as simply a market correction, implying that someday, somewhere, someone will figure out how to once again pay the big bucks for movies. But this is a pipe-dream.
For those of you who are adding your own thoughts to the Modern Moviemaking Manifesto, what I’m proposing is easier said than done. It is easy for me to talk about the success of our first feature. It is much more difficult to admit that our second feature bombed miserably.