Modern Marketing For Filmmakers
When it comes to marketing your movie, you need to become proficient at driving targeted traffic to your movie website. While old school filmmakers could rely on various video stores and retail outlets to sell their movies, these days the popular marketplaces are Amazon and iTunes.
Both of these markets are web based. And both are accessible through my partner distribber. But just because your movie gets into the market doesn’t mean people will find you. This means, you’ll have to drive traffic to your movie website. But before you start driving traffic, you must first figure out your filmmaker website strategy.
I suggest creating something my internet marketing friend, Fred Gleeck calls a conversion funnel. Basically it looks like this:
This simple movie marketing model demonstrates that not everybody who visits your movie website will buy your movie. But by working to get more and more targeted prospects into the top of your funnel, you will increase your chances of making more sales at the bottom. Additionally, in the event a prospect tries to leave your movie website prematurely (abandon the funnel), you will ask these folks to “opt-in” to your audience list.
Once these prospects opt-in, they will get to know you and know more your movie. Utilizing this “lead capture” strategy, your odds of converting a prospect into customer increases.