One of the toughest parts of getting business minded prospective investors to take you seriously is distribution. Like it or not, your film distribution strategy has a ripple effect on all other aspects of your movie production, including film finance.
If you can not create a marketing, sales and distribution plan for your movie (that you control), your project becomes very risky.
Fortunately there are two developments that have helped in this arena.
Firstly, through companies like distribber (Disclosure: They pay me to promote) you now have the ability to get your movie into the marketplace. This allows you to create a business plan and marketing strategy with a fully accessible sales channel. (This is huge!)
Secondly, sites like Kickstarter and Indie GoGo allow you to crowdfund. With crowdfunding, you can test your concept long before you get into the marketplace. This will help you determine if your movie has a market – long before you dive into your project both feet first.
When you have a sales channel and a proven concept, having conversations with prospective investors will be much easier.
If you would like more information on movie marketing, check out these filmmaking tools.