In the past, I’ve written about the importance of having a good movie poster.
And while making a movie poster is essential for certain aspects of independent film funding, as new and exciting options for independent movie distribution become available, the need to print a physical poster may seem secondary to the broader focus of building an online film marketing presence.
Still, even if you target all your filmmaking marketing efforts towards getting people to your website and converting these lookie-loos into a paying audience, it doesn’t mean you can totally forgo your movie poster.
Designing a movie poster movie poster still helps…
Even if your movie never screens theatrically, a movie poster design is a good starting point when establishing the overall brand of your independent movie. The colors, logo, font and art will be used in creating your website, film festival postcards and other promotional materials. Additionally, should you decide to create a DVD, the art will be utilized on the box cover as well as your DVD menus.
OK. So how do I make a movie poster?
If you’re seeking more filmmaking tips related to movie poster design, the following resources should get you thinking:
- Movie Poster Design Companies (Directory.)
- How To Design a Movie Poster
- One Sheet Design (Service)
- How To Design a Great Movie Poster
- 35 Photoshop Tutorials for Designing Your Own Posters
And while I sill believe the day will come when iTunes film distribution becomes an option for all filmmakers – Video On Demand has arrived. As such, a scaled down version of your movie poster is still essential for your thumbnail image.