An example of a Movie Poster -- Image via Wikipedia
In the past, I’ve written about the importance of having a good movie poster.
And while making a movie poster is essential for certain aspects of independent film funding, as new and exciting options for independent movie distribution become available, the need to print a physical poster may seem secondary to the broader focus of building an online film marketing presence.
Still, even if you target all your filmmaking marketing efforts towards getting people to your website and converting these lookie-loos into a paying audience, it doesn’t mean you can totally forgo your movie poster.
Designing a movie poster movie poster still helps…
Even if your movie never screens theatrically, a movie poster design is a good starting point when establishing the overall brand of your independent movie. The colors, logo, font and art will be used in creating your website, film festival postcards and other promotional materials. Additionally, should you decide to create a DVD, the art will be utilized on the box cover as well as your DVD menus.
OK. So how do I make a movie poster?
If you’re seeking more filmmaking tips related to movie poster design, the following resources should get you thinking:
- Movie Poster Design Companies (Directory.)
- How To Design a Movie Poster
- One Sheet Design (Service)
- How To Design a Great Movie Poster
- 35 Photoshop Tutorials for Designing Your Own Posters
And while I sill believe the day will come when iTunes film distribution becomes an option for all filmmakers – Video On Demand has arrived. As such, a scaled down version of your movie poster is still essential for your thumbnail image.
About Jason Brubaker
Jason Brubaker is a Hollywood based Independent Motion Picture Producer and an expert in Video On Demand distribution. He is focused on helping YOU make, market and sell movies more easily by growing your fan base, building buzz and creating community around your title. He is also available for speaking engagements.
My favourite thing to add to any movie poster/teaser image is a nice, professional-looking ‘credit/billing block’ – basically the credits you see at the bottom of most posters and ads.
There’s a free font called SteelTongs available at http://www.dafont.com/steeltongs.font – once you figure it out it makes almost anything look so much cooler
My favourite thing to add to any movie poster/teaser image is a nice, professional-looking ‘credit/billing block’ – basically the credits you see at the bottom of most posters and ads.
There’s a free font called SteelTongs available at http://www.dafont.com/steeltongs.font – once you figure it out it makes almost anything look so much cooler