Because of an eroding DVD market, the modern moviemaking model dictates that you (as a filmmaker) must treat your independent movie business just like any other small business.
YOU have a product (your movie) and YOU must sell your product. In order to sell your product, you must find a customer and convince them that your movie is worth more than their money. Obvious right?
But most filmmakers have no idea how to find a customer. It’s not your fault. I blame the STUPID notion that filmmakers should concentrate solely on making movies without considering how to source their target audience. Think about it. Filmmakers traditionally depended on some sort of middle-man distributor to come in deus ex machina style to provide a big fat cash advance. But that was then…
Now, as a result of DSLR technology, you have a whole world of filmmakers flooding the market with awesomely good-looking backyard indies. It’s an example of supply and demand. There are too many movies! And there are too few traditional deals. And sadly, most filmmakers have no idea how to get their movies seen and selling. As a result, the entire world of indie filmmaking is belly-up.
The only way modern moviemakers can compete and succeed is to learn from traditional small businesses. Filmmakers must focus on finding creative ways to produce movies inexpensively and spend tremendous effort (and little money) sourcing an audience. Which, when you compare the filmmaker’s need for customer acquisition to other businesses, it’s really the same thing.
Welcome to the new movie business!
So who wins? Filmmakers who can source an audience for their movies are in better shape than those who can not. Period.
How do your source an audience: In two words – Internet marketing.
I got news for you. Selling a movie online is no different than selling an eBook! But not everybody knows how to sell things online. That is OK. I explain this in my book. And for those of you not ready to get my book (so you can discover my mad movie marketing methods) – here is a tip as well as an actionable item: Crowdfunding.
By now you’ve heard of crowdfunding. But the little secret that nobody is talking about is this – Not all movie projects will get fully funded by the crowd. BUT, by creating a campaign, you essentially get the word out about your movie. You increase your YouTube hits (because you presumably embed your trailer into your campaign)… And even if your campaign is not successfully funded, anybody who did donate is now part of your future audience. Hmmm.
I know I’m on a bit of a rant today. So I’m going to slow-my-roll. If you like this filmmaking stuff, make sure you click here >>
And if you want to see me speak or attend any of my workshops, telephone your local film festival and leave this message on their answering machines –> I WANT TO SEE Jason Brubaker LIVE.