How to Generate A Sticky Story Your Audience Will Love

What do you think is the most important element of your pitch?

After listening to thousands of pitches I can tell you that a “sticky story,” not just a story, but one I can easily remember. When you pitch someone it’s an opportunity to spread the word about your film to all their friends, right?

Yes, but only if they can remember it. “Made to Stick” by Chip and Dan Heath says that “too often you are cursed with too much knowledge.” Bringing that wealth of info into a simple sticky story is the key to the perfect pitch.

sticky story

Generate A Sticky Story Your Audience Will Love

A “sticky story” is one where you take all the knowledge you have on your film and transform it into a simple story, one that is easy to remember. The first rule is to keep it simple, find the core of the idea. You may have paragraphs of info; keep taking things away till you can’t take anything else out or you lose the essence.

Find the core.

Think of journalists who create lead copy for articles and you get the story in a few words, they prioritize. So can you.

This sticky story needs something unexpected; this is to be sure you get their attention.

You might ask a question that the film needs to answer. It can be a surprise like a shocking fact or a point of interest they will remember or a massive change in direction for the film.

You need something concrete, like specific people doing specific things or give them some facts. Concrete ideas are easy for people to remember and they create a foundation.

Credible information makes people believe your story. This can be a place for truthful core details and please make them as vivid as possible. We need to see your film from the pitch.

Emotion is next.

I say, “touch my heart and I reach for my pocket book.”

We communicate through the heart chakra, so touch me with your story.

You can do this through one of your characters, let me feel them.

When you pitch me your “sticky story,” I want to walk away with your film in my mind forever.

Then I can tell my friends that I invested or donated to your film and brag about it.

Remember, you have carried this sticky story for several years and your audience is just hearing about it. That’s why brevity and a sticky story are needed to transmit your knowledge.

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Carole Lee Dean is an industry legend. As an entrepreneur, producer and supporter of independent film, her influence has had a positive impact on filmmaking around the world. Most notoriously, 30 years ago, Carole took a $20 bill and created the $50 million a year short end industry. Check out Carole Dean’s upcoming event >> Intentional Filmmaking


Recent Blackmagic Design Updates Provide Good News For Filmmakers

Blackmagic Design Updates by Michael Head

Consumers sometimes claim that manufacturers ignore their customers and leave out key features that could be implemented. On one hand, this has led to great programs like the Magic Lantern group for Canon DSLRs – On the other hand, some manufacturers seem to ignore consumer requests and produce cameras each year with only minimal software and hardware updates. However, this cannot be said about Blackmagic Design.

Blackmagic Design has shocked the filmmaking world with a series of low-cost, high quality cameras ranging from the cellphone sized Blackmagic Pocket Camera, through the Cinema Camera, the 4K Production Camera, and the recently released 4K URSA and Studio cameras. So what can Blackmagic Design add now?

Listen to consumers and add in features that make already good products even better.

Blackmagic Design Updates

Blackmagic Design Updates

Blackmagic Design has been rolling out firmware updates rapidly over the last couple of months, and the additions they have offered fall on the spectrum from good to exactly what consumers asked for.

Beginning in late June, Blackmagic Design not only rolled out 4K raw recording for the 4k Production camera, but also improved their already great color science with better debeyering and autofocus on the Cinema camera and more lens support for the Pocket camera.

Only a few weeks later, Blackmagic Design added audio gain control to their family of cameras. While this does not improve the, frankly, poor recording circuits in the cameras, it does give filmmakers options while recording.

Two updates in a few weeks?

That might sound like a lot for some companies. But Blackmagic Design wasn’t finished pulling rabbits out of their hat: instead of only including Prores HQ for non-raw recording, Blackmagic added multiple “flavors” of Prores from 422 Proxy to LT to regular 422 – all of which mean that a filmmaker can choose to save some recording space.

But this still didn’t address two of the seemingly most commonly requested features – displaying remainging recording time and audio meters. But surely after three updates, they were done, right?

Wrong! Blackmagic Design just rolled out firmware update 1.9 for the 4K Production camera.

Not only did this update improve image calibration and add a histogram (an invaluable tool for a DP), but users now can see how much recording time they have left on their cards and see audio meters for monitoring audio coming into the camera. Wow!

But owners of the Cinema camera and Pocket camera looking on longingly at the announcement, until they realized that included in the announcement that their cameras would soon see their own audio meters and remaining recording time.

No one can claim that Blackmagic Design has been gathering moss, and they are definitely still making waves in the filmmaking community.

The production company Status Media & Entertainment is shooting their feature film “Checkmate” on two 4k Production cameras and a Pocket camera. Citing affordability and image quality, director Timothy Woodward Jr said, “we were able to use multiple cameras while staying in budget, which allowed for more coverage and faster shooting.”

Blackmagic Design has been gaining momentum and now it seems Hollywood is taking notice.

My Secret Filmmaking Software Stash Revealed

How I Found The Secret Filmmaking Software Stash (and How You Can Benefit.)

If you’re looking for filmmaking software, I found a major bargain on brand new software.

Since everybody loves a story, let me give you some insight…

Aside from making and marketing movies, I LOVE finding treasures. (Who doesn’t, right?)

In fact, I go to extremes. If you ever come out to Los Angeles and look in my trunk, you’ll see I carry a gold pan.

(Yes. That’s right. So I can pan for gold.)

I do this because you never know when you’ll find gold. In fact, a few months ago, after literally hours of panning for gold in the middle of an Arizona creek – I found a little spec.

It wasn’t much, but it gave me gold fever.

What about filmmaking software?

Now that you know more about me, let’s get down to brass tacks. Or in this case, let’s talk filmmaking software.


My Secret Filmmaking Software Stash Revealed

Picture this. The other night I walk over to the In-N-Out burger on Sunset Blvd.

It’s like 10:30PM and I just have a major hankering for a Double-double. (If you haven’t tried one, add it to your bucket list.)

And as I order, someone calls my name. At first, I thought it might be a Filmmaking Stuff reader… Because, well… Just because…

Turns out it was a friend also had the same hankering for a burger.

“Hey Jason! I see you have a hankering for a Double-Double.”

Despite having ten-million people, Los Angeles really is a small town. And I guess In-N-Out on Sunset is a great place to network. “In-N-Out, that’s what a hamburger’s all about.”

What I do know is this.

My friend told me about a software store going out of business.

More importantly she said they had a ton of production software. And she also added that if I wanted to buy some, I better act NOW. Because the entire inventory was going on a MAJOR, rock bottom, better-act-fast sale.

Naturally I got excited. I know it might sound crazy. But knowing about this secret stash of filmmaking software made it hard to sleep.

Knowing about this filmmaking software gave me gold fever.

So as  soon as I got out of bed, I rushed to my car and  drove across town. I didn’t know what I would find, but I was feeling a gold rush. I imagined I would find a treasure of filmmmaking software.

And while I always think everything I do is a good idea. Like you, I’ve had my fair set of challenges, setbacks and disappointments.

I’m human too.

But lucky for both you and me, this prospective expedition proved worthwhile.

Here’s how it went down:

1. I arrived at the store and walked over to a table filled with software. I noticed some cool stuff like Budget Forms Pro, Movie Forms Pro, Movie Magic 5 and some movie business plan software… I thought, not bad…

2. Then I asked the woman working there how much for ALL of the filmmaking software.

3. She named a price. I countered. She said: SOLD!

4. Then I opened my trunk, set my gold pan aside and filled every bit of the area with the awesome, brand new filmmaking software.

5. I drove home and researched the current retail price for the software. Then I put it on eBay for much less than retail. (In some cases, like 50% less than retail.)

And now I’m telling you all about it.

Seriously. I am not sure how much you enjoy a bargain. But you will not find the same filmmaking software for any less. And just to make sure you’re getting a good deal, I advise you to do some research on each title. Compare the prices, and you will see exactly how I passed along this savings to you.

In this case, we both win.

If you want to check out what I’m taking about, follow this link:

And one more thing…

I found out the hard way that putting stuff on eBay is time consuming. And all the time starting at my computer screen gives me double-vision. Suffice it to say, I do not yet have the entire secret filmmaking software stash listed.

So over the next week, you will want to check this link frequently to see what else I have. That way, you’ll be able to grab any new filmmaking software listings before anybody else. Hope this helps you.

Again, if you’re interested – follow this link:

Why VHS Is The NEW Filmmaking Standard

What I’m about to share is totally bangin, crunk and fantabulous!

Forget those Super 8mm cameras! Forget all those hours you spend fighting traffic to drop off your cartridges at the local drug store. Forget the weeks you spend waiting for your camera footage to be developed!

And forget about those clunky movie screens you set up in your living room.

(My screen broke again!)

The future of filmmaking is upon us. And the future is NOW!

For those of you interested in making movies, there is a new format. And this format allows you to simply put a tape in a camera and push record. And these cameras (also referred to as camcorders) allow you to capture audio!

Want a hint? Well it’s grody to the max!

And no. I am not referring to Betamax. For those of you interested in Betamax. Bad news. . . Betamax is soooo yesterday.

And get this! I was at the recent NAB show and one of the reps (who will remain unnamed) told me that VHS is going to win the tape race over Betamax. (Sorry.)

Unofficially, he cited that the adult movie industry is driving the trend. But who knows?

But. . . For those of you seeking a new way to make movies, I am talking about VHS.

Like, take a chill pill. . .

VHS it is totally rad!

And I gotta say, VHS is by far the most exciting development in filmmaking I have ever seen!


According to this widely popular encyclopedia:

The VHS cassette is a 187 mm wide, 103 mm deep, 25 mm thick plastic shell held together with five Phillips head screws. The flip-up cover that protects the tape has a built-in latch with a push-in toggle on the right side (bottom view image). The VHS cassette also includes an anti-despooling mechanism consisting of several plastic parts between the plastic spools, near the front of the tape (white and black in the top view). The spool brakes are released by a push-in lever within a 6.35 mm hole accessed from the bottom of the cassette.

Not only is VHS the most exciting way to capture footage and make movies, but because it is the new standard, many companies are rushing to market with awesome camera equipment.

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If you’d like some more information on how to make movies, you might want to check out these MODERN filmmaking resources.

All-Day Filmmaker Summit

Filmmaker Seminar in Los AngelesWho Else Wants To Join 3 Established Filmmakers Willing To Reveal Their Step-by-Step System So You Can Finally Make Your Movie And Sell It.

Dear Filmmaker,

Long before I moved to Los Angeles and years before I made my first feature, I was a lot like you. I had notebooks full of movie ideas. I had screenplays that were in some stage of development. I had a closet full of filmmaking gear. And I had a passion for movies like no other.

Like a lot of hopefuls, I grew up in a small town. Nobody knew anybody making movies. Hollywood seemed like an impenetrable kingdom, reserved for only a lucky few.

I wasn’t born with Hollywood connections. And to be completely honest, I wasn’t sure if I would ever make a movie. In fact, there were many times when my own insecurity got the better of me.

Do you understand what I’m taking about? I mean, have you ever had an awesome idea for a movie, but you weren’t sure how to get it made?

Don’t feel bad. There is a lot of confusing information out there.

How To Make Your Movie

First you need a great script. Then you need to write a business plan, then you gotta find investors. As part of this process, you will want to know how to leverage tax incentives and hire crew… And obviously, you’ll want to know how to get your movie made!

And if this isn’t overwhelming enough, your next responsibility is finding some way to get your movie seen and selling.

Some of this is exciting. A lot of is probably still confusing. And some small part of you is probably saying: “I just want to make my movie and sell it.”

If this describes you, you’re in luck.

I got together with two other seasoned producers (who have actually made movies.) Anyway, we got together and decided to create a one-day, content packed filmmaking seminar!

We are inviting you to join us in Los Angeles for an ALL DAY Filmmaking Summit.

Over the course of the day, we are going to provide you with solid, useful and actionable tips so you can walk out knowing EXACTLY what needs to happen (and how to do it) so you can get your movie made.

Check out the AMAZING Film Summit schedule

Module 1 – BANKROLL Your Film
Tom Malloy is going to start out the day telling you how to meet prospective investors, how to pitch to them and how to get money to make your movie. This will include information on business plans and more importantly, he is going to share his secret tips on how he was able to raise over 25-Million dollars to fund his independent films.

Tom also wrote Bankroll, which the gold standard book of Indie Film Finance.

Module 2 – PRODUCE Your Film
Aimee Schoof is an entertainment executive and producer. She co-founded Intrinsic Value Films in 1998 and has since produced more than 30 feature films! Of those, seven have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, one at Toronto, Venice, New Directors/ New Films, and Berlin to name a few.

Aimee will share her closely guarded tips for taking your movie from script to screen.

Module 3 – MARKET Your Film
Jason Brubaker helps filmmakers get their movies seen and selling. As you know, finding a traditional distribution deal is increasingly challenging. Nobody knows this better than Jason Brubaker. After failing to garner a traditional distribution deal for his first feature, he figured out how to market and sell his movie online.

Jason will show you how to maximize movie profits without the middle-man!

Module 4 – SELL Your Film
All three speakers will share their strategies for distribution. This will be an open discussion covering the following topics: How to find a sales agent. How to evaluate your distribution contracts. Release windows and how to maximize exposure. And importantly, how NOT to get screwed in the process.

Module 5 – Group Discussion
Following the presentation, we will provide an Q&A to the audience. This will allow YOU to get answers to your specific filmmaking questions. So make sure you come to the event with your most pressing questions!

Module 6 – Meet and Greet
Your success as a filmmaker is sometimes more about who you know, than what you know. Following the presentations, we will walk to a nearby lounge for an intimate meet and greet. This will allow you to spark relationships with other like minded filmmakers. For many, this will possibly the most important benefit of the event.

The event is filling up fast…

DO NOT MISS this Incredible Opportunity

Only $199 for a FULL DAY SEMINAR! FRIDAY November 8th, 2013.

Filmmaker Event

Venue Details:
Magicopolis, 1418 4th Street, Santa Monica, CA 90401
8:30am to 5:30pm

To reserve your spot, go here: