In movie marketing, there is this phrase I really like: "Marketing to everybody is marketing to nobody and niches will make you riches." And while not every movie is guaranteed success, it is much easier to find your audience when you choose a filmmaking niche. What is a filmmaking niche? It's making a movie for a small slice of a larger audience. For example, let's say you … [Read more...]
As a filmmaker, getting a movie made, seen and sold can be a challenge. Filmmaking Stuff was established to provide useful filmmaking tips and strategies. And over the last few years, we have received hundreds of questions from filmmakers seeking advice on all aspects of the process. Most filmmakers ask questions related to screenwriting, film finance, filmmaking, movie marketing, sales and distribution. Below you will find filmmaker frequently asked questions. If you question is not covered, you can contact us with your questions. While we don’t guarantee your question will be published in the Filmmaker FAQ column, we will try our best to get back to you with a response.
Many filmmakers start out making short films. With all the new distribution tools available, one question I get a lot involves selling a short film. A filmmaker named John asked the following question: "Is selling a short film possible? Would you do it the same way you would sell a feature? If not, what is the best way to market your short film and get an audience? Would you … [Read more...]
Today's question comes from a filmmaker who is puzzled over how to sell his movie online. Since the world of video on demand distribution is changing the ways in which movies are seen and sold, having a solid distribution strategy that you can implement is essential for success. And selling your movie online is going to be a big part of your strategy. Question: When … [Read more...]
The world of film distribution is changing fast. As filmmakers, we can no longer depend on the old DVD retail distribution model to get our movies seen and sold. The good news is, internet based distribution platforms like iTunes, Amazon and Hulu are accessible. But just because you can get your movie into the marketplace does not necessarily mean your movie will make a … [Read more...]
I am going to share the Modern Moviemaking Manifesto with you. After this, you're going to know yourself a little better as a filmmaker. And to get the ball rolling, I have a question for you: What's the biggest filmmaking failure you must avoid? Ok, this is gonna sound obvious... But the answer is: Making a movie NOBODY CARES about! (Which is sort of the same as making … [Read more...]